Trade Show Display Techniques and Hints

Your booth and trade show display are the most important, single component of your trade show attendance. Simply attending is not going to get you anywhere, you have to make an impression and remember you are competing for the attention of attendees with dozens and hundreds of other exhibitors. You are looking to engage with attendees and you need to attract them into your display and interact with the booth and staff.
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<br>All of this requires careful consideration and planning as well as a lot of training and best of all, putting into action your experiences from previous shows as you gain confidence.
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<br>Promote Yourself Through Clean Lines, Neatness and High Visibility
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<br>Think in three dimensions when you are designing your stand – there is the added dimension of height and proper use of spatial features to attract attention. An example is placing products at eye level for someone walking past the display – you don't need to simply have products in a case, make extensive use of them so attendees can handle them, see them in action and get them thinking.
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<br>Make sure your display is clean and tidy – a shabby booth reflects badly on you and your company so take care to produce a clean looking display, freshen the booth up with bright lighting and displays, ensure it is clean and most of all, ensure your staff are on their feet unless they are sitting down with an attendee.
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<br>Generate the Impression of Demand
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<br>People rarely buy using a logical set of impulses; buying is usually an emotional response which is only justified post-sale by the buyer using rational logic to justify the transaction.
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<br>If you can create the impression your products are in demand then this in turn generates an emotional response in potential buyers – other people are buying your product and this increases their emotional inclination to buy it as well.
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<br>When you integrate products into your display, leave some empty spaces on the booth display with a picture of the product and a note saying "Sold Out – Inquire with Staff" or something similar. You can also place "Sold" or "Reserved" signs on your products within the display which will also increase the buying tension.
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<br>Attract Attendees to Your Display
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<br>Anything which increases the opportunity for interaction with attendees is a good thing to integrate with your display. You can use entertainers, booth babes, games, promotional gifts, prize draws and quizzes – the best of all is to use or integrate the product with whatever crowd pulling stunt you are using. Product demonstrations are excellent ways to attract attendees and get them to see the product in action – schedule product demonstrations regularly throughout the show and offer some incentive for attending the demonstration.
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<br>Attendees Should Not Search for Information
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<br>Always have marketing collateral and information available for use for attendees. Nothing screams "amateur" louder than attendees being left alone to scrabble around marketing brochure dispensers and product information centers which don't have the collateral stocks in place, or they are not approached by booth staff to help them.
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<br>Attendees are not simply people who are collecting promotional giveaways at the trade show and missing a day at the office or factory – they are potential customers and if you manage them well, they will be the bedrock of your financial success.
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<br>About the Author: Rena Patton is the president of ExhibitWholesale, a leading provider of <a href="http://www.exhibitwholesale.com" rel="nofollow">trade show displays</a>, <a href="http://www.exhibitwholesale.com/pop-up-displays.php" rel="nofollow">pop-up displays</a>, <a href="http://www.exhibitwholesale.com/flooring.php" rel="nofollow">trade show flooring</a>, and other displays and accessories. ExhibitWholesale can be found online at: ExhibitWholesale.com .
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